“As a designer in the sawmill industry, our ‘design process’ is based on what we ‘think’ the customer wants. This process is good if we only had one customer. However, each customer introduces different needs into our product, which then incorporates changes to an original design. These changes require excessive engineering time and may alter the original reliability and performance of the project.
The IGC process had a different approach. The Team focused more on the customer requirements of the product. …With the process, we eliminated any guessing or anticipating customer needs.”