Methodology/Process Results
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                     Fewer conflicts for executives to manage and resolve. Breakdown inter and intra-functional barriers. 
 Core team & executive leadership alignment on priorities & strategic direction. 
 Significant customer & business impact: high priority, high revenue/margin ideas. 
 Strategic and unusual insights into markets, market segmentation and customers. 
 Generate significantly more valuable information than any other approach. 
-  Proven structured process to generate/organize new, powerful global ideas. 
-  Meaningful global priorities through unique Strategic Customer Engagements. 
-  Translate the data and priorities for meaningful business impact. 
 A new system of organizational learning. Greatly enhance product, technology, market, and business knowledge. 
 Implement a sustainable system to continuously leapfrog competitors.